Tinsel Sponsor's AIRTEL fails in Guerrilla Marketing Plan

Indian owned telecom company, Airtel have tried to maximize their sponsorship of the Tv series Tinsel by telling the cast and writers to mention the name of their network in the story. It was seen as a powerful placement ad that the company wanted and had even gotten the writers to be making sure most scenes with calls have the actors call the network name and praise it.

However their plans were foiled when most of the senior actors demanded to be paid before applying this open form of endorsement.

Insidetinseltown.blogspot.com was reliably informed that scenes of Tiki K's mothers call with her husband in Kwara were deleted and re-acted again because there was so much call of the network Airtel that it became too obvious.

hmmm..why doesn't Airtel just endorse some of the actors/actresses ala Glo?....why the cheap method?